Wish To Write Like a Pro Online?

Singapore has one of the highest internet penetration rates in South East Asia.

93% of Singapore’s internet-users use the World Wide Web daily for an average of 7.2 hours, while 83% of the population are active social media users spending 2.1 hours daily on various social media channels.

Search engines like Google have also seen an explosion in traffic as mobile-first consumers increasingly use search to research and compare across brands before making their purchases.

To capture the attention of your customers, you will need to beat online noise by learning to write digital content that is searchable, snackable and shareableMaster this craft with our one-day programme designed to help you craft platform-specific content what will help to improve your digital marketing efforts.

What You Will Learn

This one-day workshop equips you with the skills needed to plan, design and write impactful written content for your social media channels like blogs, Facebook, LinkedIn, Instagram, emails and landing pages to attract, engage and convert your online audience.


  • Fundamentals of digital writing
  • Platform-specific writing techniques
  • Online behaviours on different channels


  • Compelling stories
  • Search and social friendly content
  • Attention grabbing posts


  • Increase influence
  • Persuade customers
  • Engage communities

Peppered with case studies and practical hands-on exercises, participants will learn how to write winning digital content for their social media channels.

Workshop Outline


Online Marketing Basics

▪ Online Consumer Behaviours

▪ Best Practices in Online Writing

▪ Searchable + Snackable + Shareable


Writing Blogs

▪ Writing Winning Headlines

▪ Popular Blog Topics

▪ Optimizing for Search and Social


Writing for Facebook

▪ Describing Your Facebook Page

▪ Crafting Winning Posts

▪ Copywriting Facebook Ads

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Writing for Instagram

▪ Crafting Posts and Stories

▪ Using #Hashtags

▪ Learning from Influencers


Writing for LinkedIn

▪ Building a Powerful LinkedIn Profile

▪ Topics that Sizzle on LinkedIn

▪ Best Practices for LinkedIn Posts


Writing Landing Pages

▪ Increase Conversion

▪ Social Proof

▪ Call To Action (CTA)

Writing emails

Writing Emails

▪ ROAM Analysis

▪ Lead Nuturing

▪ Newsletter Best Practices

Course Details

Who Should Attend

Business owners, VPs and Marketing directors, PR directors, Marcom directors, social media managers, community managers, bloggers, digital marketing executives, PR executives, account managers, account executives, and anybody who needs to use social media to attract customers and prospects, cultivate leads, deepen customer relationships, increase brand awareness, improve public perception and drive sales.

What Trainees Said

“Walter has good knowledge of social media marketing. It is a good comprehensive course with ample examples, exercises and tools. I would recommend this course to my friends. Thank you!”

Fiona Giam
JBS International College Pte Ltd

“Walter is a very helpful and seasoned veteran of the digital marketing industry. Content is certainly helpful for marketers who need to hands-on.”

Lee Ren Wei
National University Hospital

"Walter is an experience and interesting trainer! Never a dull moment and he is knowlegeable and eager to share. Great! "

Fanny Ng
Edenred Pte Ltd

Walter Lim - Chief Content Strategist who posseses a wealth of experience in content & social media marketing, PR, strategy, and industry development.

About Trainer Walter Lim

Walter has over 20 years of senior management experience in marketing communications, public relations, industry development, campaign and events marketing and strategic planning.

A seasoned business blogger, he has been a judge for the Singapore Blog Awards for the past 5 years, and has spoken at multiple conferences and workshops on topics such as branding, public relations, social media marketing, and government-citizen engagement.

Walter specialises in brand storytelling, content marketing, social PR, and online campaign management. His consulting clients include major government agencies, MNCs, and SMEs from the education, fin-tech, retail, FMCG, financial, healthcare, and legal sectors. He is also an associate lecturer in marketing, advertising, and communications at a polytechnic.


Date: 10 May 2019
Time: 9am – 5.30pm
Location: Royal Plaza on Scotts
Address: 25 Scotts Road Singapore 228220

Course Fee:
$650 per person

* Subjected to minimum participation