Wish To Write Like a Pro Online?
Singapore has one of the highest internet penetration rates in South East Asia.
93% of Singapore’s internet-users use the World Wide Web daily for an average of 7.2 hours, while 83% of the population are active social media users spending 2.1 hours daily on various social media channels.
Search engines like Google have also seen an explosion in traffic as mobile-first consumers increasingly use search to research and compare across brands before making their purchases.
To capture the attention of your customers, you will need to beat online noise by learning to write digital content that is searchable, snackable and shareable. Master this craft with our one-day programme designed to help you craft platform-specific content what will help to improve your digital marketing efforts.
What You Will Learn
This one-day workshop equips you with the skills needed to plan, design and write impactful written content for your social media channels like blogs, Facebook, LinkedIn, Twitter, Instagram and YouTube channels to attract, engage and convert your online audience.
- Fundamentals of digital writing
- Platform-specific writing techniques
- Online behaviours on different channels
- Compelling stories
- Search and social friendly content
- Attention grabbing posts
- Increase influence
- Persuade customers
- Engage communities
Peppered with case studies and practical hands-on exercises, participants will learn how to write winning digital content for their social media channels.
Online Marketing Basics
▪ Online Consumer Behaviours
▪ Best Practices in Online Writing
▪ Searchable + Snackable + Shareable Content
▪ Writing Winning Headlines
▪ Popular Blog Topics
▪ Optimizing for Search and Social
Writing for Facebook
▪ Describing Your Facebook Page
▪ Crafting Winning Posts
▪ Copywriting Facebook Ads
Writing for LinkedIn
▪ Building a Powerful LinkedIn Profile
▪ Topics that sizzle on LinkedIn
▪ Best Practices for LinkedIn posts
Writing for Twitter
▪ Crafting 140 Character Posts
▪ Engaging on Twitter
▪ Best Practices on Twitter
Writing for Instagram
▪ Crafting Posts and Stories
▪ Using #Hashtags
▪ Learning from Influencers
Writing for YouTube
▪ Writing search-friendly YouTube channels
▪ Optimising Video Text
▪ Best Practices for YouTube engagement
Who Should Attend
Business owners, VPs and Marketing directors, PR directors, Marcom directors, social media managers, community managers, bloggers, digital marketing executives, PR executives, account managers, account executives, and anybody who needs to use social media to attract customers and prospects, cultivate leads, deepen customer relationships, increase brand awareness, improve public perception and drive sales.
What Trainees Said
JBS International College Pte Ltd
Lee Ren Wei
National University Hospital
Edenred Pte Ltd
Bio of Walter Lim, Director and Editor of Cooler Insights
Walter has over 20 years of senior management experience in marketing communications, public relations, industry development, campaign and events marketing and strategic planning.
A seasoned business blogger, he has been a judge for the Singapore Blog Awards for the past 5 years, and has spoken at multiple conferences and workshops on topics such as branding, public relations, social media marketing, and government-citizen engagement.
Walter specialises in brand storytelling, content marketing, social PR, and online campaign management. His consulting clients include major government agencies, MNCs, and SMEs from the education, fin-tech, retail, FMCG, financial, healthcare, and legal sectors. He is also an associate lecturer in marketing, advertising, and communications at a polytechnic.
HERE ARE OUR COURSE DETAILS
* Subjected to minimum participation