Learn To Write Like a Pro on Digital Media

Singapore has the highest Internet penetration rate in South East Asia.

We own an average of 3.3 digital devices (smartphone, tablet, laptop) per person. What’s more, over 58% of Singaporeans are on Social Media each day, spending an average of 2.2 hours a day on all Social Media channels.

Search engines like Google have also seen an explosion in traffic as mobile-first consumers increasingly use search to research and compare across brands before making their purchases.

To succeed and get the eyeball of customers, you will need to produce quality digital content for your online assets. Content that is searchable, snackable and shareable.

Learn how to do so in this unique course designed to help you write winning content for the digital age.

What You Will Learn

This one-day workshop equips you with the skills needed to create impactful written content for websites, blog, Facebook, LinkedIn, Twitter and Instagram to attract, engage and convert an online audience.


  • Understand online behaviours
  • How search engines work
  • Why people share content


  • Compelling brand stories
  • Searchable content
  • Social friendly posts


  • Increase influence
  • Persuade customers
  • Engage communities

Peppered with case studies and practical hands-on exercises, participants will learn how to create content and grow their social media followings.

Workshop Outline

Marketing basics and creating content

Online Marketing Basics

  • A world of screens
  • Content, SEO and Social Media
  • Digital Marketing Funnel
  • Paid, Earned and Owned Channels
Blog content

Writing Blogs

  • Writing Winning Headlines
  • Popular Blog Topics
  • Examples of Good Blogs
  • Anatomy of a Blog Post
Facebook content

Writing for Facebook

  • Writing for Facebook
  • Designing Images
  • Examples of Winning Posts
  • Copywriting for Facebook Ads
LinkedIn content

Writing for LinkedIn

  • Building a LinkedIn Profile
  • Effective Headline and Summary
  • Writing LinkedIn Articles
  • Recommendations + Endorsements
Twitter and Instagram content

Writing for Twitter and Instagram

  • Crafting 140 character posts
  • Engaging on Twitter
  • Best Practices in Instagram
  • Using #Hashtags
  • Growing Instagram followers

Who Should Attend

Business owners, VPs and Marketing directors, PR directors, Marcom directors, social media managers, community managers, bloggers, digital marketing executives, PR executives, account managers, account executives, and anybody who needs to use social media to attract customers and prospects, cultivate leads, deepen customer relationships, increase brand awareness, improve public perception and drive sales.

What Trainees Said

“Walter has good knowledge of social media marketing. It is a good comprehensive course with ample examples, exercises and tools. I would recommend this course to my friends. Thank you!”

Fiona Giam
JBS International College Pte Ltd

“Walter is a very helpful and seasoned veteran of the digital marketing industry. Content is certainly helpful for marketers who need to hands-on.”

Lee Ren Wei
National University Hospital

"Walter is an experience and interesting trainer! Never a dull moment and he is knowlegeable and eager to share. Great! "

Fanny Ng
Edenred Pte Ltd

Walter Lim - Chief Content Strategist who posseses a wealth of experience in content & social media marketing, PR, strategy, and industry development.

Bio of Walter Lim, Director and Editor of Cooler Insights

Walter has over 20 years of senior management experience in marketing communications, public relations, industry development, campaign and events marketing and strategic planning.

A seasoned business blogger, he has been a judge for the Singapore Blog Awards for the past 5 years, and has spoken at multiple conferences and workshops on topics such as branding, public relations, social media marketing, and government-citizen engagement.

Walter specialises in brand storytelling, content marketing, social PR, and online campaign management. His consulting clients include major government agencies, MNCs, and SMEs from the education, fin-tech, retail, FMCG, financial, healthcare, and legal sectors. He is also an associate lecturer in marketing, advertising, and communications at a polytechnic.