Wish To Write Like a Pro Online?

Singapore has one of the highest internet penetration rates in South East Asia.

93% of Singapore’s internet-users use the World Wide Web daily for an average of 7.2 hours, while 83% of the population are active social media users spending 2.1 hours daily on various social media channels.

To capture the attention of your customers, you will need to beat online noise. Learn to write digital content that is searchable, snackable and shareable.

Master this craft with our one-day programme designed to help you craft platform-specific content that delivers better digital marketing outcomes.

What You Will Learn

This one-day workshop equips you with the skills to plan, design and write impactful content for online platforms like blogs, Facebook, LinkedIn, Instagram, emails and landing pages to attract, engage and convert your online audience.


  • Fundamentals of digital writing
  • Platform-specific techniques
  • Online behaviours


  • Compelling stories
  • Search and social friendly content
  • Attention grabbing posts


  • Increase influence
  • Persuade customers
  • Build trust & reputation

Peppered with case studies and practical hands-on exercises, participants will learn how to write winning digital content for their social media channels.

Workshop Outline


Online Marketing Basics

▪ Online Consumer Behaviours

▪ Best Practices in Online Writing

▪ Searchable + Snackable + Shareable

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Writing Blogs

▪ Write Winning Headlines

▪ Popular Blog Topics

▪ Optimize for Search and Social


Writing for Facebook

▪ Improve Facebook Presence

▪ Craft Eye-catching Posts

▪ Copywriting Facebook Ads

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Writing for Instagram

▪ Craft Compelling Posts

▪ Use Stories for Engagement

▪ Learn from Influencers


Writing for LinkedIn

▪ Optimize LinkedIn Profile

▪ Build Thought Leadership

▪ Best Content Practices


Writing Landing Pages

▪ Increase Conversion

▪ Harness Social Proof

▪ Call To Action (CTA)

Writing emails

Writing Emails

▪ ROAM Analysis

▪ Nurture Leads

▪ Design Email Sequence

Course Details

Who Should Attend

Business owners, VPs and Marketing directors, PR directors, Marcom directors, social media managers, community managers, bloggers, digital marketing executives, PR executives, account managers, account executives, and anybody who needs to use social media to attract customers and prospects, cultivate leads, deepen customer relationships, increase brand awareness, improve public perception and drive sales.

What Trainees Said

“Walter has good knowledge of social media marketing. It is a good comprehensive course with ample examples, exercises and tools. I would recommend this course to my friends. Thank you!”

Fiona Giam
JBS International College Pte Ltd

“Walter is a very helpful and seasoned veteran of the digital marketing industry. Content is certainly helpful for marketers who need to hands-on.”

Lee Ren Wei
National University Hospital

"Walter is an experience and interesting trainer! Never a dull moment and he is knowlegeable and eager to share. Great! "

Fanny Ng
Edenred Pte Ltd

Walter Lim - Chief Content Strategist who posseses a wealth of experience in content & social media marketing, PR, strategy, and industry development.

About Trainer Walter Lim

Founder of content marketing agency Cooler Insights 5 years ago, Walter and his team helped close to 60 companies to improve their online marketing efforts. 

Clients include the Pan Pacific Hotels, PARKROYAL Hotels, SPH Buzz, NTUC First Campus, Jurong Point, Bosch, Adval Singapore, Gleneagles Penang Hospital, Mount Elizabeth Medical Centre, Hwacheon Asia, Kaplan, Best Electricity, and many more.

A highly sought after trainer, he conducted more than 100 workshops and trained over 2,200 individuals in online and offline marketing. Walter is also a juror for the Mumbrella Asia Awards 2017, 2018 and 2019 and a judge for the Singapore Blog Awards for 5 consecutive years.

Walter was also featured on The Straits Times, TODAY, Power 98, Money 89.3FM and 938NOW. He has published articles in Social Media Today, Startup Nation, Outbrain, Tech In Asia, e27, Duct Tape Marketing, Spin Sucks and Yahoo! News and other media.


Date: 29 October 2019 (Tuesday)
Time: 9am – 5.30pm
Location: Royal Plaza on Scotts
Address: 25 Scotts Road Singapore 228220

Course Fee:
$650 per person