Are you hooked on a feeling? If you aren’t doing so in your content marketing efforts, the time is ripe to do so. Research has shown that while your rational brain helps to process and sort out the minutiae of information, it is your emotional brain which eventually presses the “buy” button.

Creating a content strategy is easy. But creating a consistent long-term content strategy? Well, that’s another story. The truth is it is difficult for marketers like you not to stray from your schedule. In fact, Altimeter, found that 70% of marketers lack a consistent or integrated content strategy. So how do you follow through with […]