2-Day Hands-On Social Media Marketing Course

More than 58% of Singaporeans are on Social Media each day and spend an average of 2.2 hours a day on all Social Media channels. This is more than double the global average of 26% and slightly more than the world average of 2.0 hours spent a day.

From Facebook, Twitter, LinkedIn and YouTube, to Instagram, Pinterest and SnapChat, Social Media networks have dominated our cultural landscape. What can businesses and professionals do to tap on to this growing trend? How can one leverage on the power of Social to grow a business?

Throughout the course, students will be equipped with a rigorous step-by-step process in creating, managing, sustaining and measuring their Social Media Marketing efforts.

What You Will Learn

  • Acquire fundamental knowledge on how Social Media Marketing works, both in local and international contexts
  • Be able to put together a Social Media Marketing campaign using a systematic 6-step process.
  • Be able to engage a company’s Social Media community and grow its Social Media following.
  • Be able to define their Social Media Marketing objectives and metrics for success.
  • Be able to conduct a Social Media audit, develop customer profiles, and benchmark against competitors.
  • Learn how to create contagious content for blogs, Facebook, LinkedIn, Twitter and Instagram.
  • Be able to create Social Media promotions and launch them using various online tools and apps.
  • Be able to work out their Social Media Marketing budgets, resources and ROI.

Peppered with case studies and practical hands-on exercises, participants will learn how to create content and grow their social media followings.

Workshop Outline

Introduction to Digital and Social Media

  • Content Pillar
  • Skimmable and scannable content
  • Social triggers of virality

6-Step Social Media Campaign Process

  • Discover & Define
  • Develop & Deliver
  • Measure & Manage

Discover Current Social Media Situation

  • Company Social Media Audit
  • Customer Profiling
  • Competitor Analysis

Define Social Media Marketing Objectives

  • Marketing Problem and Objectives
  • Digital Marketing Funnel
  • Google Analytics Tracking

Develop Social Media Content & Communities

  • 6 STEPPS of Contagious Content/ Virality
  • Best practices in blogging, Facebook, LinkedIn and Instagram

Deliver Social Media Promotions

  • Social Promotions
  • Landing Pages
  • Advertising on Facebook

Measure Social Media Performance

  • Facebook Insights
  • Post and Advertising metrics
  • Facebook Ads Manager Reports
  • Customer Lifetime Value (LTV)
  • Social Media ROI

Manage Social Media Activities

  • Online Communities
  • Social Media Influencers
  • Content Calendar
  • Scheduling Tools
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Who Should Attend

Business owners, VPs and Marketing directors, PR directors, Marcom directors, social media managers, community managers, bloggers, digital marketing executives, PR executives, account managers, account executives, and anybody who needs to use social media to attract customers and prospects, cultivate leads, deepen customer relationships, increase brand awareness, improve public perception and drive sales.

What Trainees Said

“Very insightful training, gives us more ideas & inspires us to produce content with fresh eyes. Good reminder we are not alone in our social media problems!”

Sarah Hadi Devaraj
Senior Producer/Presenter
Ministry of Communications and Information

“Comprehensive and informative course. Hands-on exercises are helpful as well. Walter is clear and concise. Good training session.”

Victoria Chong Hwa Yen
E M Services Pte Ltd

“Excellent overview of how to engage social media in various businesses. Good practical hands-on activities applied during the workshop session are definitely helpful.”

Deon Tan

“Great to hear the expert sharing his own experience. Grateful for all the free tools shared during the course.”

Andrew Ng
Jewel Changi Airport Devt Pte Ltd

“Trainer is friendly and helpful with answering our questions.Lessons are very practical and useful for executing project. There was no boring time.”

Phoebe Sung

“Walter is a clear, concise teacher who is easy to follow and understand. Fun course! I learnt a lot from this course. And thank you for the resources shared with us.”

Jacqueline Wong
Panasonic System Solutions Asia Pacific

Walter Lim - Chief Content Strategist who posseses a wealth of experience in content & social media marketing, PR, strategy, and industry development.

Bio of Walter Lim, Director and Editor of Cooler Insights

Walter has over 20 years of senior management experience in marketing communications, public relations, industry development, campaign and events marketing and strategic planning.

A seasoned business blogger, he has been a judge for the Singapore Blog Awards for the past 5 years, and has spoken at multiple conferences and workshops on topics such as branding, public relations, social media marketing, and government-citizen engagement.

Walter specialises in brand storytelling, content marketing, social PR, and online campaign management. His consulting clients include major government agencies, MNCs, and SMEs from the education, fin-tech, retail, FMCG, financial, healthcare, and legal sectors. He is also an associate lecturer in marketing, advertising, and communications at a polytechnic.

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