Empower Your Team With Our Customised Inhouse Training!


Wish to equip your team with the latest techniques in content and social media marketing training?

Need a trainer knowledgeable in both the public sector and private sector?

I Wish To Learn More
Walter Lim - Chief Content Strategist who posseses a wealth of experience in content & social media marketing, PR, strategy, and industry development.

Founder of content marketing agency Cooler Insights, Walter Lim has more than 25 years of leadership experience in content & social media marketing, PR, strategy, and industry development. In 4 years, his team helped more than 50 companies to improve their online marketing efforts.

Customised training clients include:

  • Microsoft Singapore
  • Ministry of Communications and Information (MCI)
  • Rabobank
  • Singaz Global
  • People’s Association Singapore
  • Ngee Ann Polytechnic
  • Singapore Polytechnic

Over 100 workshops and more than 2,000 trained

5 Benefits Of In-House Workshops


  • Course outline tailored to your staff development needs.
  • Directly practice with your company projects and campaigns as workshop exercises.
  • Relevant case studies to your workplace and industry.
  • Flexible scheduling. Choose from half-day to 2 days workshops. Or even split the training over 2 sessions to meet your operational needs.
  • Stretch your training budget. Achieve economies of scale for large group and personalised attention for small group training.

Choose From The Following:


  • Social Media Marketing (1 or 2 days)
  • Content Marketing (1 or 2 days)
  • Write Winning Content for Digital Media (1 day)
  • Brand Storytelling and Strategy (1 or Half-day)
  • LinkedIn For Personal Branding (Half-day)
Yes, I am keen

Customer Testimonials


“I must say that this is the most practical and useful 1-day training I have attended in the past few years! Walter was able to capture and expand our usually short attention span throughout the day. His customised training material was relevant and it speaks of his authenticity.”

Kevin Chua
Senior Manager, Diploma In Business Studies (Marketing)
Ngee Ann Polytechnic
In-house Social Media Marketing Workshop

“The customisation to gov sg was very useful. Gave a lot of applicable insights for us to use immediately.”

Gwyndalyn Ko
Senior Manager
Ministry of Communications and Information
In-house Social Media Marketing Workshop

“Well organised and planned. Clear presentation. Great enthusiasm. Thanks!”

Claire Worp
Regional Head Of Corporate Communications Asia
Rabobank
In-house Brand Storytelling And LinkedIn Workshop

“Walter is an excellent trainer with a good personality, who inspire and motivate his trainees. His professionalism in conducting training with real and hands on experiences make the learning journey more interesting. His generosity in sharing stories and tips, even after the training, is commendable. I have no hesitation in recommending Walter for speaking and training opportunities.”

Sue Neo
Marketing Director
Hwacheon Asia Pacific Pte. Ltd.
Social Media Marketing And LinkedIn Public Workshops

Why You Should Hire Us For Inhouse Training


  • Our founder Walter Lim is a council member of the Media Literacy Council (led by IMDA Singapore) from 2016 to 2019, Juror for Mumbrella Asia Awards 2017 and 2018 and Judge for Singapore Blog Awards.
  • We are featured on  and  , and interviewed by  ,  , and . Listen to our interview on Digital Marketing Trends for 2019 on Money 89.3 FM here.
  • Walter is a thought leader with articles published in Young Upstart, Ikiguide, The Content Guy, Social Media Today, Outbrain, Duct Tape Marketing, Startup Nation, Spin Sucks, Tweak Your Biz, Tech In Asia, Marketing Insiders, e27 and Yahoo! News.
  • We have helped over 52 companies in brand storytelling, content marketing, social media marketing, PR and online campaigns.