Wish To Write Effective Digital Content?

As the world shifts towards digital marketing as a major strategy to build brand awareness, generate leads and increase conversions, marketers need to learn how to design and plan content across their entire digital marketing funnels.

This entails understanding how their potential customers think, feel and act along the entire sequence of processes, and to nudge them towards conversion and loyalty.

This one-day workshop will help learners to design, plan and craft more effective digital marketing campaigns, leveraging on some of the best practices in copywriting for each stage of their customer’s journey.

Course Objectives

By the end of the masterclass, learners will:

✔ Acquire working knowledge of mapping your customer’s buying journey
✔ Appreciate the different marketing stages influencing customer decision
✔ Generate content ideas targeted at different buying stages
✔ Learn and put into practice content strategies
✔ Craft effective content for social media posts, blogs, landing pages and emails

Peppered with case studies and practical hands-on exercises, participants will learn how to write winning digital content for their social media channels.

Workshop Outline


Online Marketing Basics

▪ Consumer’s Buying Journey

▪ Marketing Funnel


Social Posts

▪ Improve Social Presence

▪ Craft Eye-catching Posts

▪ Copywriting Social Ads

blog icon

Writing Blogs

▪ Writing Winning Headlines

▪ Popular Blog Topics

▪ Optimize for Search and Social


Writing Landing Pages

▪ Increase Conversion

▪ Harness Social Proof

▪ Call To Action (CTA)

Writing emails

Writing Emails

▪ ROAM Analysis

▪ Nurture Leads

▪ Design Email Sequence


Content Calendar

▪ Frequency of Posts

▪ Themes + Keywords + Actions

▪ Calendar Templates

What You'll Get From The Course

Here’s what you’ll get as a learner…

check mark Workbooks sorted by topics
check mark Templates and checklists
check mark Google Docs for group work
check mark Quizzes to confirm learning
check mark Examples and best practices
check mark Walk-throughs and demos
check mark Multiple media formats
check mark Hands-on exercises
check mark Use of actual tools
check mark Post course consultation

Who Should Attend

Business owners, VPs and Marketing directors, PR directors, Marcom directors, social media managers, community managers, bloggers, digital marketing executives, PR executives, account managers, account executives, and anybody who needs to use social media to attract customers and prospects, cultivate leads, deepen customer relationships, increase brand awareness, improve public perception and drive sales.

What Trainees Said

“Walter has good knowledge of social media marketing. It is a good comprehensive course with ample examples, exercises and tools. I would recommend this course to my friends. Thank you!”

Fiona Giam
JBS International College Pte Ltd

“Very insightful training, gives us more ideas & inspires us to produce content with fresh eyes. Good reminder we are not alone in our social media problems!”

Sarah Hadi Devaraj
Ministry of Communication and Information

“Most practical and useful 1-day training I have attended in the past few years! Walter was able to capture and expand our usually short attention span throughout the day.”

Kevin Chua
Ngee Ann Polytechnic

Walter Lim - Chief Content Strategist who posseses a wealth of experience in content & social media marketing, PR, strategy, and industry development.

About Trainer Walter Lim

Founder and Chief Content Strategist of Cooler Insights, Walter has more than 24 years of senior management experience in online and offline marketing, public relations, campaign and events marketing, and strategic planning.

A prolific blogger, his articles have been published on Outbrain, Social Media Today, Startup Nation, Duct Tape Marketing, Tweak Your Biz, Pole Position Marketing, The Right Fit, Spin Sucks (PR influencer Gini Dietrich), Tech In Asia, e27, and Yahoo! News, and he has been featured on The Straits Times, TODAY, CNA938, Money 89.3 FM, and Power 98.

An ACTA-certified trainer, he has delivered more than 160 workshops and trained more than 3,000 individuals in content marketing, social media, and branding in Singapore, Malaysia, Hong Kong and Indonesia. He was also invited to speak at Google and Facebook.


Date: 9 & 10 July 2020 (Thursday & Friday)
Time: 2pm – 6pm for 2 days (Total 8 hours)
Location: Online Training Via Zoom

Course Fee:
$650 per person