Wish To Write Effective Digital Content?
As the world shifts towards digital marketing as a major strategy to build brand awareness, generate leads and increase conversions, marketers need to learn how to design and plan content across their entire digital marketing funnels.
This entails understanding how their potential customers think, feel and act along the entire sequence of processes, and to nudge them towards conversion and loyalty.
This one-day workshop will help learners to design, plan and craft more effective digital marketing campaigns, leveraging on some of the best practices in copywriting for each stage of their customer’s journey.
By the end of the masterclass, learners will:
✔ Acquire working knowledge of mapping your customer’s buying journey
✔ Appreciate the different marketing stages influencing customer decision
✔ Generate content ideas targeted at different buying stages
✔ Learn and put into practice content strategies
✔ Craft effective content for social media posts, blogs, landing pages and emails
Peppered with case studies and practical hands-on exercises, participants will learn how to write winning digital content for their social media channels.
Online Marketing Basics
▪ Consumer’s Buying Journey
▪ Marketing Funnel
▪ Improve Social Presence
▪ Craft Eye-catching Posts
▪ Copywriting Social Ads
▪ Writing Winning Headlines
▪ Popular Blog Topics
▪ Optimize for Search and Social
Writing Landing Pages
▪ Increase Conversion
▪ Harness Social Proof
▪ Call To Action (CTA)
▪ ROAM Analysis
▪ Nurture Leads
▪ Design Email Sequence
▪ Frequency of Posts
▪ Themes + Keywords + Actions
▪ Calendar Templates
What You'll Get From The Course
Here’s what you’ll get as a learner…
Workbooks sorted by topics
Templates and checklists
Google Docs for group work
Quizzes to confirm learning
Examples and best practices
Walk-throughs and demos
Multiple media formats
Use of actual tools
Post course consultation
Who Should Attend
Business owners, VPs and Marketing directors, PR directors, Marcom directors, social media managers, community managers, bloggers, digital marketing executives, PR executives, account managers, account executives, and anybody who needs to use social media to attract customers and prospects, cultivate leads, deepen customer relationships, increase brand awareness, improve public perception and drive sales.
What Trainees Said
JBS International College Pte Ltd
Sarah Hadi Devaraj
Ministry of Communication and Information
Ngee Ann Polytechnic
About Trainer Walter Lim
Founder and Chief Content Strategist of Cooler Insights, Walter has more than 24 years of senior management experience in online and offline marketing, public relations, campaign and events marketing, and strategic planning.
A prolific blogger, his articles have been published on Outbrain, Social Media Today, Startup Nation, Duct Tape Marketing, Tweak Your Biz, Pole Position Marketing, The Right Fit, Spin Sucks (PR influencer Gini Dietrich), Tech In Asia, e27, and Yahoo! News, and he has been featured on The Straits Times, TODAY, CNA938, Money 89.3 FM, and Power 98.
An ACTA-certified trainer, he has delivered more than 160 workshops and trained more than 3,000 individuals in content marketing, social media, and branding in Singapore, Malaysia, Hong Kong and Indonesia. He was also invited to speak at Google and Facebook.
HERE ARE OUR COURSE DETAILS
Date: 9 & 10 July 2020 (Thursday & Friday)
Time: 2pm – 6pm for 2 days (Total 8 hours)
Location: Online Training Via Zoom
$650 per person